On 9 January 2012, the ACFTU kicked off a nationwide campaign to keep leaders across all trade union levels closer to workers, calling on them to “communicate with workers face-to-face and heart-to-heart, and serve grassroots workers in genuine earnest”. Hence the name of the campaign: “Face-to-Face, Heart-to-Heart: Serve Grassroots Workers”.
The ACFTU is urging union leaders to continue to improve their work style by going down to the grassroots and keeping their feet firmly on the ground to stay close to workers. This is not just a basic requirement for union leaders but also a touchstone for whether they are really prepared to adjust themselves to the new situation, accomplish new tasks and make fresh progress.
The campaign seeks to promote enterprise development, protect workers’ rights and boost their morale, and maintain social stability and a stable workforce. It targets grassroots enterprises, especially those that are deficit-ridden, dispute-prone, unable to support poverty-stricken employees on their staff and with a weak union presence, aiming to inform workers about their rights and relevant laws, lead campaigns to secure union representation, and ease the plight of workers in need, laid-off workers, migrant workers and dispatched workers.
Through the campaign, the ACFTU aims to keep in touch with what is going on in the workplace as well as increase workers’ motivation at work, get their best thinking on the most pressing issues affecting their lives and their companies, and develop pathways to get them through tough times.